The game has changed everywhere, and the only way you can win in this competitive market is by having a cool checklist that can help you get organized and create a successful website. Apart from a cool looking website, there are some essential things you should take care when it comes to SEO best practices and building a successful website that makes visitors convert. The UI/UX is necessary and to make sure you have the required data in hand to make the right decisions, you need some prerequisites, and that is what we are going to talk today in this article, prerequisites or checklists to build a successful website.
Let’s dive in and see what are those prerequisites and tools you need to build a successful website in 2018.
Google analytics setup to see the visitors analytics, how your KPI’s performing, what sources and demography responding well (and much more)
Google Tag Manager setup to avoid every time bugging your website developer to add any piece of code (mainly tracking codes) and overloading your website with hell lot of different code and making it slow. With GTM you can manage it yourself in minutes.
Heatmap setup with tools like HotJar to see the frictions on your website and where visitors are bouncing off and what is the probable cause of they bouncing off.
Email Marketing Tool:
An email marketing automation system like MailChimp to automate your email marketing, signups forms, etc
If it is a WordPress site, you need an SEO plugin to manage your SEO. I like Yoast SEO.
Keyword Analysis Tool:
You might need a keyword analysis tool to see which keywords to go for. I like MOZ keyword explorer tool. This tool shows you the keyword difficulty, volume, and suggestions for a primary keyword.
Google Search Console Setup to see how well your website is performing on the web, how Google bots are crawling your website, any crawl errors, site analytics, for which keywords/queries people are responding well.
Social Media Marketing Tool:
8. A social media marketing setup. I like Buffer, this allows you to connect your social media channels all at once, post and schedule your posts whenever you want, and you can also see the analytics.
Landing Page Creation Tool:
You need a strong landing page creation tool to make sure your campaigns are successful. A tool that is simple to use but has powerful features of just drag and drop, I like Lead Pages while giving away any free ebooks, showcasing a new product, announcements, etc. Get visitors emails and use them wisely.
These are some basic setup you need to have on your website to strive in this competitive market. Now, it is not only about building a great product but how well you measure the KPI’s that are important to you.
Link Management Tool:
You should be using some simple link stats or management tools that are free and help you see the analytics of who are clicking your links, source, and demography. I like Bit.ly and Google URL shortener.
Competitor Spying Tool:
Every company big or small should make sure to keep track of their competitors and what are they up to. You need some tools to check their analytics, visitors, traffic sources, and their keywords. I like SEMrush, Similar web, SpyFu and SEO profiler.
These are the essential tools and setup you need to have for your website to make it a successful one in 2018.